Where Strategy Meets Creativity
SELECTED WORK
A collection of projects that reflect my passion for marketing, branding, and creative storytelling. From fashion and sports marketing to graphic design and personal projects, each represents my approach to combining thoughtful strategy with creative ideas.
SELECTED WORK
Featured Projects
FASHION MARKETING & BRAND STRATEGY
Alexandre Birman | Brand Playbook
SPORTS MARKETING & EVENT STRATEGY
2027 NBA All-Star Weekend Proposal
Developed a strategic brand playbook during my summer internship at AZZI+CO, exploring celebrity styling opportunities, influencer partnerships, brand storytelling, and creative collaboration ideas for luxury footwear brand Alexandre Birman.
A sports management proposal evaluating Chicago as a host city for the 2027 NBA All-Star Weekend, including venues, logistics, economic impact, and fan experience.
SPONSORSHIP & MARKETING STRATEGY
SPONSORSHIP & MARKETING STRATEGY
A7FL × Athletic Brewing
BRAND DEVELOPMENT & PRODUCT CONCEPT
CLEARLY Coffee
Developed a sponsorship proposal pairing A7FL with Athletic Brewing, focusing on brand alignment, audience engagement, and strategic partnership opportunities. Presented the concept directly to A7FL’s CEO, gaining firsthand experience in sports marketing and business strategy.
A coffee product concept I developed, inspired by my personal experience living with celiac disease. I wanted to create a product that combines convenience, inclusivity, and great taste while exploring brand identity, product positioning, and consumer needs.
EDITORIAL DESIGN & STORYTELLING
The Pilates Effect
BRAND IDENTITY & GRAPHIC DESIGN
CD Creative | Personal Branding
I created and designed The Pilates Effect, an editorial magazine exploring how Pilates has evolved from a workout into an entire lifestyle. Through original writing, visual storytelling, and magazine layout design, I brought together my interests in wellness, creativity,
and editorial design.
I created and designed a personal branding brochure for CD Creative, showcasing my interests in fashion, marketing, and creative strategy. Using Adobe InDesign, I developed a cohesive design featuring my own logo, color palette, personal introduction, and marketing services.
WEB DESIGN & DIGITAL CREATIVITY
Clayworking Website
Clayworking is a hobby of mine that allows me to express my creativity outside of academics and marketing. I created a website to showcase some of my handmade pieces, combining my interest in ceramics with my skills in web design and visual storytelling.
BEHIND THE PROJECTS
The Thinking Behind the Work
Alexandre Birman
FASHION MARKETING & BRAND POSITIONING
During my internship at AZZI+CO, I developed a brand playbook for Alexandre Birman, researching celebrity styling opportunities, influencer partnerships, and creative collaborations to strengthen the brand's positioning.
A7FL × Athletic Brewing
SPORTS MARKETING & SPONSORSHIP
I developed a sponsorship proposal connecting A7FL with Athletic Brewing, focusing on brand alignment, audience engagement, and partnership opportunities. I presented the concept directly to A7FL's CEO.
CLEARLY Coffee
PRODUCT INNOVATION & BRAND DEVELOPMENT
Inspired by my personal experience with celiac disease, I developed CLEARLY Coffee, a product concept focused on addressing consumer needs through thoughtful branding, product positioning, and creative problem-solving.